Collaborative project with Ford Mobility
An in-car system aimed at reducing driving anxiety and improving the overall safety and well-being of drivers
Feb - May, 2024
Ford UK
This project is jointly supervised by Daniel from Ford UK and Dr Anze from Loughborough University. Our core product is an in-car system designed to address driving anxiety, with specific regards to Vehicle Health, Anxiety Intervention, and Safety Response. The application is compatible with a full range of connected vehicles, including plug-in hybrid electric vehicles (PHEVs) and fully electric vehicles (EVs).
Allowing users to interact in multiple ways - from vehicle safety assessments, real-time anxiety data analysis, and emergency safety stops; all aimed at optimising vehicle performance.
As a User Experience Researcher, I am responsible for investigating user needs in specific contexts, analysing the strengths and weaknesses of different data sources and processing methods, ensuring the solution's comprehensiveness and feasibility.
How can we reduce the likelihood and consequences of driving anxiety?
Personas and journey maps have been developed and continuously refined throughout the product's lifecycle, to better understand and address the needs of core user group. Here are a few examples:
Many aspects of the system may seem simple, but the integration of hardware, data, and software is very complex. Mistakes are not an option due to the importance of passenger health and safety.
